Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
Value Optimization for Advantage+ Shopping Campaigns
Reservation Buying Type Replaces Reach and Frequency
Meta is rolling out the Reservation buying type to replace Reach and Frequency. Here is what that means and what is changing…
Schedule Individual Ads for Advantage+ Shopping Campaigns
You can schedule individual ads now for Advantage+ Shopping Campaigns. Here’s how it works and why you might do it…
Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits
Do you know the difference between Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits? They are easily confused…
Audience Controls for Advantage+ Shopping Campaigns
Audience Controls give you the ability to set a minimum age and exclude locations account-wide for Advantage+ Shopping Campaigns. Here’s how.
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