Thank you for attending my session, Taking Advantage of Meta Ads Targeting and Optimization Powered by AI. Below are resources to learn more on the topics that I discussed.
Advantage+ Audience
- How Advantage+ Audience Works
- Advantage+ Audience Deep Dive
- Are Audience Suggestions Necessary?
- No Gender in Audience Controls
General Targeting Approach
- 6 Targeting Mistakes Advertisers Make
- When Broad Targeting Fails
- Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
- Should You Restrict by Demographic Group?
- Get Your Exclusions Right
- Advantage Detailed Targeting Updates
- Meta is Eliminating Interests Again
- Number of Ad Sets Per Campaign
- Your Targeting Matters Less Now
General Ad Set Optimization Approach
- Common Ad Set Optimization Mistakes Advertisers Make
- How Meta Could Improve Ads Optimization
- Importance of the Performance Goal
- Ads Optimization is Literal
