In this video, we’ll dig into Advantage+ Audience: What it is, how it’s different from other options, and how you might use it.
If you have Meta's AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. More, you’ll know it. It replaces the prior targeting options (you can switch back to the old way).
Advantage+ This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More utilizes machine learning and AI to build your audience for you based on pixel history, conversion data, and recent engagement history with prior ads.
You can also provide audience “suggestions” for Meta to start with before going much broader. This would be if there’s a specific group of people (custom audiences or detailed targeting) you have in mind. Otherwise, leave it blank.
Advertisers aren't able to exclude locations or customize age targeting from directly within the ad set of an Advantage+ Shopping Campaign. But Audience Controls within the Ad Account Settings allow the ability to make these adjustments account-wide for all Advantage+ Shopping Campaigns. More allow you to determine location, age minimum, and exclusions. It’s recommended you only use minimum age or exclusions if you have a good reason (minimum age if you are restricted from selling to minors, exclusions if people can only buy the product once).