Here’s a real-life example of the benefit of setting up Conversions API… Events OverviewIf you go to the Overview tab of your Events Manager, Meta will highlight this in the Status column. If you see a squiggly chart graphic, hover over it. You’ll get a message like this: “In the last 7 days, you saw… Read more »
Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
When should you use the offline Conversions API? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attribution used for reporting and optimization. Two Methods There are two primary ways to leverage the Conversions API. 1. The most common is the web API. This allows… Read more »
When should you use custom conversions? This is a common point of confusion among advertisers. Custom conversions don’t replace standard or custom events. They have a unique purpose. The Purpose The primary benefit of custom conversions is to segment your results. Here’s an example… The Purchase standard event will fire every time there’s a purchase… Read more »
Advantage+ Placements is on by default, which makes all placements available. The algorithm will make adjustments to placement delivery based on performance. But you have the option to remove placements. Should you remove placements? If so, when? When to Remove Placements If you’re looking for some super complex placement strategy, you’re going to be disappointed…. Read more »
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click here
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
Sign Up Today
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign UpFeel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.
