This is the beauty of Advantage+ Audience that most advertisers overlook… While some don’t like the lack of control, it’s the fact that Advantage+ Audience is more automated that allows you to eliminate variables and focus on what’s most important. How Advantage+ Audience Works If you want, you can provide an audience suggestion. It could… Read more »
This clarifies things… There was something about Advantage+ Shopping audience segments that’s been bothering me. The Question You’re supposed to use custom audiences to define your Engaged Audience and Existing Customers. This is used to segment results by Existing Customers, Engaged Audience, and New Customers. But, it was entirely unclear if you needed to exclude… Read more »
There are so many reasons to keep campaign construction simple, but the easiest of those reasons to understand is this… All of your extra and unnecessary campaigns, ad sets, and ads, are sucking away your budget and either making it difficult to evaluate results or hurting your performance. Limit the Number of Campaigns If you… Read more »
Here’s a real-life example of the benefit of setting up Conversions API… Events OverviewIf you go to the Overview tab of your Events Manager, Meta will highlight this in the Status column. If you see a squiggly chart graphic, hover over it. You’ll get a message like this: “In the last 7 days, you saw… Read more »
Do Instant Forms generate lower quality leads than website forms? That’s the assumption, but my test reveals it may not be true…
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