Increase Conversions by 10% or More with the API

Here’s a real-life example of the benefit of setting up Conversions API

Events Overview

If you go to the Overview tab of your Events Manager, Meta will highlight this in the Status column.

Conversions API

If you see a squiggly chart graphic, hover over it. You’ll get a message like this:

Conversions API

“In the last 7 days, you saw about 5.8% more conversions reported for [this event] by using the Conversions API alongside the Meta Pixel.”

When I check this on other events, it’s a similar story.


Conversions API


Conversions API


Conversions API


Conversions API

These numbers are constantly changing, so they aren’t the same as what I include in the video. But, the bottom line is that it’s consistently 5-10% additional conversions, and sometimes more, as a result of using the Conversions API.

Why This Matters

This increase applies to all events, regardless of where they came from. So it’s not just my ads.

But these increases in attributed conversions help provide fuller conversion reporting. That could be the difference between exiting the learning phase or not. Or bad results and good results.

It also helps with optimization since Meta has a more complete picture of the conversions that happened that can be learned from.

I set up the Conversions API Gateway using Stape. I get nothing from them for saying that. It’s a very easy and inexpensive way to set up the Conversions API Gateway. If you need help setting this up, check out my tutorial.