Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.
The Problem with Facebook’s 20-Percent Text in Ad Images Rule
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…
What I Learned From a 4-Year-Old on Christmas
I learned a valuable lesson from a four-year-old this Christmas that impacts my perspective on life and business, and it involves a bag of Cheetos.
The Best Time to Post on Facebook is the Worst Time
The funny thing happened while responding to an infographic that got me all worked up… I created my own infographic! When is the best time to post on Facebook?
Your Facebook Posts Reach 16% of Fans… THE HORROR!
Your Facebook posts reach only 16% of your fans, but is this all that surprising? Not when you look at the math.