Have you built a business entirely within Facebook? Are you at the mercy of an algorithm? Are you neglecting what you own? Read this…
Why Our Obsession with Facebook Page Post Reach is All Wrong
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.
Increasing Facebook Likes: You’re Building a Number, Not a Business
Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.
The 4 Problems with Facebook Hashtags
Facebook hashtags present significant opportunities for marketers. But the current product is flawed. Facebook needs to fix these four issues quickly.