A business and a brand are built over time. It takes experimentation, failure, investment, delegation and maybe a little bit of luck…
No More Facebook Like-Gating: What It Means and Why You Should Care
Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…
Facebook Did Something and Marketers Will Screw it Up
News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.
You’re More Than a Marketer
Marketers have long been perceived as manipulative, deceptive, pushy and providing false promises. This doesn’t work in today’s online world…