A large number of Facebook users do not trust ads. They block them. They mark them as spam. They assume there is no value. We need to change that…
Happy Holidays: The Season of Failing with Facebook Ads
Advertisers are flocking to Facebook ads to sell their products during the holiday season. Many are destined to fail. Here’s why…
It May Be Time for You to Quit Marketing on Facebook
Whether it’s the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.
Facebook Doesn’t Care About Your Reach — And Neither Do Users
Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?
What Copyblogger Could Have Done With Its Facebook Page
The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?