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Meta Ads AI Connectors, App Usage Drops, and More

April 30, 2026 by Jon Loomer - No Comments

Meta Ads AI Connectors

Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

The Science of Lead Generation With Meta Ads

April 28, 2026 by Jon Loomer - No Comments

The Science of Lead Generation With Meta Ads

Lead generation with Meta ads requires balancing cost and quality. Here’s how to diagnose problems and improve lead value.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Meta AI Business Assistant, Tracking Updates Spotted, and More

April 23, 2026 by Jon Loomer - No Comments

Meta AI Business Assistant, Tracking Updates Spotted, and More

Meta AI Business Assistant, one-click CAPI, pixel upgrades, Dynamic Creative changes, and other Meta ads updates to watch.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Meta Value Rules for Audiences Explained

April 21, 2026 by Jon Loomer - No Comments

Meta Value Rules for Audiences Explained

Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.

Filed Under: Meta Advertising

Tagged With: Delivery and Optimization, Targeting

One-Click Conversions API, Pixel Updates, and More

April 16, 2026 by Jon Loomer - No Comments

One-Click Conversions API, Pixel Updates, and More

This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

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Ad Briefs Library

Ad Briefs Library
Jon Loomer

A LIVING reference to Meta Advertising

My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.

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Modern Targeting: Free Mini-Course

Modern Targeting: Free Mini-Course
Jon Loomer

Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.

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PHC

Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

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Meta Andromeda: Free Mini-Course

Meta Andromeda: Free Mini-Course
Jon Loomer

A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.

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One-on-One

One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

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Audience Segments: Free Mini-Course

Audience Segments: Free Mini-Course
Jon Loomer

Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.

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Cornerstone Advertising Tips

Cornerstone Advertising Tips
Jon Loomer

Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.

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Podcast Widget

The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.

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Feel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.

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Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
© 2026 Jon Loomer Digital
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  • Work With Me
    â–¼
    • Account Audit
    • One-on-One
    • Membership Info
    • Ad Briefs Library
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  • FREE
    â–¼
    • Meta Andromeda
    • Modern Targeting
    • Audience Segments
    • Cornerstone Tips
    • The Loop
  • Podcast
    â–¼
    • The Pubcast
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