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The smartest Meta advertisers **stay in The Loop!**

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11 New Meta Lead Ads Features That Improve Quality and Lower Costs

April 21, 2025 by Jon Loomer - No Comments

11 New Meta Lead Ads Features

An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

Flexible Ad Format: Why I Use It and How You Can Too

April 14, 2025 by Jon Loomer - One Comment

Flexible Ad Format

Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it…

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

GA4 Partner Integration with Meta Events Manager: Setup Guide

April 7, 2025 by Jon Loomer - 4 Comments

GA4 Meta Events Manager Partner Integration

Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.

Filed Under: Meta Advertising

Tagged With: Account Settings, Attribution, Reporting and Metrics

4 Reasons Meta Ads Reach People Outside of the Targeted Location

March 31, 2025 by Jon Loomer - No Comments

Meta Ads Targeted Location

Why are your ads reaching people outside of your specified targeting location? There are at least potential explanations to consider…

Filed Under: Meta Advertising

Tagged With: Targeting

Define Branding in Ads Manager

March 24, 2025 by Jon Loomer - No Comments

Define Branding in Ads Manager

Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

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For Advanced Facebook Marketers
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