Why Facebook Page Likes Still Matter

Facebook Page Likes Still Matter

If you’ve been listening to the chatter lately, you may be convinced that Facebook page likes no longer matter. Or they matter less than they once did. Allow me to disagree. In my opinion, Facebook page likes still matter. In fact, they may matter more than they ever did before. Don’t listen to the naysayers. […]

How to Target Facebook Users Based on Purchase Behavior

Facebook Ads Purchase Behavior Targeting

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…

How to Target Facebook Users Based on the Car They Drive

Facebook Power Editor Behavior Targeting Automobile

You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more…

Core Audiences: How to Target Facebook Ads Using Behaviors

Facebook Advertising Behavioral Targeting

Advertisers can target Facebook users based on behaviors on and away from Facebook. Here’s how, complete with examples…

Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

How to Start a Podcast

In this episode, Jon walks through how to start a podcast. He discusses the foundation, types of equipment you’ll need, content, themes and resources.

Core Audiences: How to Target Facebook Ads Using More Demographics

Facebook Core Audiences More Demographics Targeting

Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know…

It’s Here: The Jon Loomer Digital Referral Program

Jon Loomer Referral Program

Jon Loomer’s referral program is available to help you earn up to 30% commissions for his premium advanced Facebook marketing products. Get signed up!

Advanced Facebook Ads: View Performance by Placement and Demographics

Advanced Facebook Ads: View Performance by Placement and Demographics

Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Is it better to advertise in Facebook’s News Feed, sidebar or on mobile devices? Take a look at these evolving results…

Lightning Strikes: On Price Changes, Inquiries and Responses

Lightning Strikes

How should you price your products and services? Which comments and questions require a response, and is there an obligation? Topics for the Pubcast…