Facebook Offers Rising Costs: What to Do? [VLOG #18]

Facebook Offers Rising Costs

The minimum cost to create a Facebook Offer is going way up. So what do you do? Here’s my answer in this week’s new and improved video blog!

6 Ways To Capture Leads From Facebook Pages

Facebook Whisper Code

Do you use Facebook to capture leads for your business? Amanda Webb stops by to tell us six ways that you can do it!

11 Powerful Ways to Increase Relevant Facebook Likes with Ads

Facebook Ads

You need to continually grow your Facebook Fan base. Here are 11 ways that you can do that efficiently with Facebook ads…

Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post

Compose Facebook Unpublished Post

Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…

Facebook Changes and the Power of Contests with Andrea Vahl [Podcast]

TabSite

Andrea Vahl poured a glass of Jim Beam for this week’s Pubcast, and we talked about conferences, Facebook changes, Power Editor, contests and more!

What is FBX and What Does it Mean for Marketers and Users? [VLOG #17]

vlog fbx

What does FBX mean to you as a Facebook marketer and user? It’s not just for the biggest of brands now. Check out this week’s video blog for more!

Facebook Marketing Tools that Lead to Results [Reference]

Likealyzer

Ian Cleary of RazorSocial stops by to provide a great reference of the various tools that you can use to improve your productivity on Facebook.

Facebook Fan Page Demographics: Likes, Reach and Talking About This

Facebook Page Likes Demographics

How much do you know about the people who like your Page, are reached with your content and create your stories? Here’s how to monitor it…

How to Create a Saved Audience in Facebook Power Editor

Create Saved Audience Facebook Power Editor

Make the creation of Facebook ads infinitely easier by using Saved Audiences, also known as Saved Target Groups, within Power Editor. Here’s how…

Alternatives to Wildfire and NorthSocial for Facebook Page Applications

wildfire

Wildfire has announced that they’re getting out of the standalone Facebook Page app business. An overview of alternatives includes ShortStack.

Facebook Likes and the Power of Opinion

Facebook freedom of speech

Does a Facebook Like offer an opinion, or is it merely the click of a mouse? A look at how opinions are asking bigger questions of Facebook.

Revisited: Social Media Marketing in Times of Tragedy

Facebook Post Action Plan

How does your brand behave on social media during times of tragedy? Here’s a look at what I do along with an example of what not to do…

Facebook EdgeRank: Which Post Type is Best?

Facebook EdgeRank

How do you game EdgeRank? Well, this probably isn’t the answer you were looking for…

Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format [Podcast]

Social Media Marketing World 2013

I’m back from Social Media Marketing World and ready to tell you about what I learned. Also make sure to let me know what you think of the new format!

Facebook Partner Categories: Ad Targeting Becomes More Powerful

Facebook Partner Categories Power Editor

Facebook ad targeting has become even more powerful with the addition of Partner Categories. Here’s what they are and how to use them…