Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…
Advanced Facebook Ads: View Performance by Placement and Demographics
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
Facebook Power Editor vs. Self-Serve Ad Tool: Placement
How do the self-serve ad tool and Power Editor compare when determining the placement of your ads on Facebook? This tutorial breaks it down…
Do Refreshing Facebook Ads Negatively Impact Performance?
An astute reader had a terrific question: Does the fact that Facebook ads now refresh negatively impact CTR and overall performance? Some questions to consider…
How to Create Facebook Ads for Mobile Devices
Do you create Facebook ads on Facebook.com and wonder why you can’t create mobile ads yet? Well, the secret is within Power Editor and the Facebook Advertising API.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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