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The smartest Meta advertisers **stay in The Loop!**

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New Facebook Ads Placement: Marketplace

February 27, 2018 by Jon Loomer - 3 Comments

Facebook Marketplace Ad Placement

Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…

Filed Under: Meta Advertising

Tagged With: Placements

Facebook Messenger Ads: A Guide

August 1, 2017 by Jon Loomer - 18 Comments

Facebook Messenger Ads

Facebook Messenger ads allow advertisers to reach their target audience in new and creative ways using destination and placement. Here’s a complete guide…

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Placements

How to Create Facebook Ads for Instagram Stories

March 10, 2017 by Jon Loomer - 25 Comments

Facebook Ads Instagram Stories

Facebook advertisers can now reach users within Instagram Stories. Here’s everything you need to know and how to create them…

Filed Under: Meta Advertising

Tagged With: Placements

Advanced Facebook Ads: View Performance by Placement and Demographics

May 5, 2014 by Jon Loomer - 27 Comments

Advanced Facebook Ads: View Performance by Placement and Demographics

Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…

Filed Under: Meta Advertising

Tagged With: Placements, Reporting and Metrics, Targeting

Why You Shouldn’t Forget About Facebook’s Sidebar [Research]

November 18, 2013 by Jon Loomer - 25 Comments

Facebook Ad Placement Sidebar

We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…

Filed Under: Meta Advertising

Tagged With: Placements, Reporting and Metrics

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