The iOS 14 update will impact data tracking across mobile devices. What will happpen to Facebook ad targeting, optimization, and tracking?
iOS 14 and Facebook Ads: What We Know
Facebook Search Placement for Ads
Do you have the Facebook Search placement option? A limited number of advertisers do, and it’s part of an ongoing test. Here’s what you should know…
New Facebook Ads Placement: Marketplace
Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…
Facebook Messenger Ads: A Guide
Facebook Messenger ads allow advertisers to reach their target audience in new and creative ways using destination and placement. Here’s a complete guide…
How to Create Facebook Ads for Instagram Stories
Facebook advertisers can now reach users within Instagram Stories. Here’s everything you need to know and how to create them…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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