Hot Tips to Improve Your Instagram Ads

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers. Other… Read more »

How Campaign Budget Optimization (CBO) is Performing Around The World

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »