Advertisers often struggle with scaling. To help you better understand scaling, let’s look at the difference between vertical and horizontal scaling before jumping into a couple of common scenarios…
3 Benefits of Facebook Analytics
Facebook Analytics is a powerful tool to visualize your sales funnel, lifetime value of users, and how organic and paid strategies intersect. Here’s how…
Facebook Business Manager: Common Myths and Misconceptions
Facebook Business Manager is a powerful tool for agencies and advertisers. Yet, several myths prevent them from utilizing it to its full potential.