According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
How to Promote a Podcast with Facebook Ads
Driving podcast episode downloads in iTunes and Stitcher can be a challenge. But here’s a process that you can use to do just that using Facebook ads.
Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
I’m running an experiment that has yielded some incredible results so far. CTR as high as 63% and Cost Per Website Click as low as $.01. Here’s how…
Should You Use Interest Targeting of Your Organic Facebook Posts?
Will limiting the reach of your organic posts to the fans who have specific interests help distribution? Here’s a test to take a look…
Facebook Advertising and Spam, Deception, Value and Trust
A large number of Facebook users do not trust ads. They block them. They mark them as spam. They assume there is no value. We need to change that…