Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

Facebook Ad Image Dimensions

Facebook link thumbnail images are now bigger than ever. However, it’s important that you understand what all specifications are to optimize your posts for advertising.

The image above covers the specs for Desktop News Feed only. Here’s a quick reference that’ll help you figure out all Facebook ad sizes, including ideal dimensions for Desktop News Feed, Mobile and Sidebar for nine different ad types.

Facebook Ad Image Dimensions Across News Feed, Mobile and Sidebar

[NOTE: This data is pulled from Facebook’s Ads and Sponsored Stories Guide.]

A Few Thoughts

Why does Facebook recommend a 1200 pixel width for all images? One would assume the largest image for each unit’s placement would be sufficient. But the larger size is likely for optimizing the full screen image view (think photo and video viewer).

It’s also odd that Facebook features square images and videos for all placements, but then they recommend a 4:3 aspect ratio for photos and 16:9 for videos. The 16:9 makes sense for videos (it’s standard for viewing), but the photos recommendations is a bit odd.

Happy optimization!

  • Blake Jamieson

    Super handy article Jon! Thanks!

  • http://www.socialmediamamma.com/ Gaynor Parke

    Thanks Jon no the ball as always ;-) This is such great info I’ll have to make an infographic and link to it if that’s ok with you

  • Scott Linklater

    Great to see they have simplified everything and made it nice and easy for advertisers! *rolls eyes*

  • Scott Linklater

    But thank you Jon for this handy reference card! Cheers!

  • Fred Teles

    Thank you. Very useful!!

  • Eran Malloch

    Hi Jon & thanks for this article. However, it doesn’t seem to work properly for me… I made a native (?) post to my page, including a 400×209 image, but it just shows up as the old style post, with text at the top, the small thumbnail below and to the left, and the link and info to the right of the thumbnail. See the uploaded screenshot.

    Did I miss something?

    Or do I now have to create a link post ad in FB to get it to show up with the full sized image and the link & page details below it?

    BTW, for what it’s worth, I got it to work on Fri just gone by, but I don’t remember whether I did something different or not?

    Thanks very much in advance.

  • Eran Malloch

    Grrrr…. dang facebook! OK, so a simple page refresh and now the correct new format post is showing! Is it just me Jon or is facebook trying to send us all mental with inconsistencies? :-) Is this your experience using these new image dimensions, etc?

  • http://antoniocalero.com/ Antonio Calero

    This is soooo useful and handy. Most times I run the same 3 or 4 ad types, so when I need to do one of the others I never remember what is the optimum size. Thanks for putting this info together!

  • LDL

    Very useful, no need to flip through facebook help page anymore. Thanks,

  • Kristian Granov

    I’m just now making a mobile ad in power editor and I get this:”Recommended Size: 600 x 225 pixels”. Pretty confused about this to be honest…

    • http://jonloomer.com/blog Jon Loomer

      That’s for a domain ad or a Page Like ad, not a link share.

      • Guest

        Thanks – I’m sure you’re right but I was putting together and ad for my facebook-company page (targeted at the mobile newsfeed)

      • Kristian Granov

        Thanks, but I wasn’t putting together a Page Like ad or domain ad. At least I don’t think so…

  • Karsten Elmer

    Thanks for sharing, but I’m getting confused. I read another of your blog posts, where you tell us to keep a 1.91:1 ratio in all images – “This is the main thing you need to know. The width of your image needs to be 1.91 times the height. When this is the case, it will scale nicely across Desktop News Feed, Mobile and Sidebar.” But is this only the case when promoting a link post or an offer? Sorry for my apparent ignorance, but it’s difficult to keep up… :)

    • http://jonloomer.com/blog Jon Loomer

      That was specifically regarding links, Karsten. And it’s actually not 100% accurate since 100×72 for the sidebar isn’t 1.91:1. Facebook resizes for the sidebar unless you make an image specifically for that placement.

      • Karsten Elmer

        Ah yes, got it. Thanks a lot for your response.

  • Shawn Arnold

    Great sheet to reference… keep it up Jon.

  • christy kunjumon

    Hey guys here is an awesome infographic from TechWyse which clearly shows all the different ad sizes in facebook @ http://www.techwyse.com/blog/infographics/facebook-ad-specifications-and-dimensions/

    Hope this will be useful to many :)

  • http://www.salesblend.com/ David Chevalier

    Hi Jon, Since you wrote this post, have you determined why Facebook recommends a 4:3 and renders a 1:1 for Page post photo ads? If you have an photo ad with 20% text, do you risk text cutoff when the 4:3 renders as 1:1?

    • http://jonloomer.com/blog Jon Loomer

      I believe it’s because it shows as 1:1 in the News Feed, but 4:3 in the viewer. So you want the important part of the photo in the middle (I think) prior to cropping.

      • http://www.salesblend.com/ David Chevalier

        Thanks Jon!

  • Michael Horne

    Excellent reference, I’m already putting it to use. Thanks!

  • J Schick

    Pity this doesn’t work :(

  • Jess

    Thanks for the great resource. I’m building some Page Like Ads using Power Editor and am using your recommendations. However, the News Feed preview of my ad keeps cutting off my images at the horizontal top and bottom, no matter how much I adjust/crop the image beforehand. Any suggestions?

    • http://jonloomer.com/blog Jon Loomer

      Those dimensions have apparently changed to 600×225.

  • Jim Park

    Jon, thank for the image dimensions. I am currently using 400 x 209 for my Newsfeed ads, but I noticed that you along with facebook recommend 1200 x 627. That recommend size seems quite large for that area. If I continue to use 400 x 209, will that affect how the image looks on the Newsfeed?

    • http://jonloomer.com/blog Jon Loomer

      It’s the same aspect ratio either way. I’d recommend at least a 560 width, though, for mobile.

  • http://socialyze.ca jamiedefined

    Hey Jon, I’m wondering why it suggests an image size of 600×225 in Power Editor when I add a photo? Shouldn’t it be 400×150? Wait, 600×225 is proportioned isn’t it? So either way it should take up the entire are, correct?

    • http://jonloomer.com/blog Jon Loomer

      Either is fine, but it needs to be bigger for mobile. Ideally, you’ll use 1200×450 for high definition displays, but 600×225 is fine, too.

  • Rosario

    Was just looking at my client’s posts on mobile and it looks like all the regular posts with 1:1 photos have been cropped to something more like 1.91:1 ration. This is news to me. Any thoughts?

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  • Jeremy

    Jon, I need clarity. Do you choose the ad type on the ad level even though your campaign objective may be clicks to website? Or is the ad type already set based on your campaign objective?