Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

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Facebook Ad Image Dimensions

Facebook link thumbnail images are now bigger than ever. However, it’s important that you understand what all specifications are to optimize your posts for advertising.

The image above covers the specs for Desktop News Feed only. Here’s a quick reference that’ll help you figure out all Facebook ad sizes, including ideal dimensions for Desktop News Feed, Mobile and Sidebar for nine different ad types.

Facebook Ad Image Dimensions Across News Feed, Mobile and Sidebar

[NOTE: This data is pulled from Facebook’s Ads and Sponsored Stories Guide.]

A Few Thoughts

Why does Facebook recommend a 1200 pixel width for all images? One would assume the largest image for each unit’s placement would be sufficient. But the larger size is likely for optimizing the full screen image view (think photo and video viewer).

It’s also odd that Facebook features square images and videos for all placements, but then they recommend a 4:3 aspect ratio for photos and 16:9 for videos. The 16:9 makes sense for videos (it’s standard for viewing), but the photos recommendations is a bit odd.

Happy optimization!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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