Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

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facebook ad image dimensions 700x365 Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

Facebook link thumbnail images are now bigger than ever. However, it’s important that you understand what all specifications are to optimize your posts for advertising.

The image above covers the specs for Desktop News Feed only. Here’s a quick reference that’ll help you figure out all Facebook ad sizes, including ideal dimensions for Desktop News Feed, Mobile and Sidebar for nine different ad types.

facebook ad image dimensions across newsfeed mobile sidebar 700x365 Facebook Image Dimensions for 9 Ad Types Across Desktop and Mobile

[NOTE: This data is pulled from Facebook's Ads and Sponsored Stories Guide.]

A Few Thoughts

Why does Facebook recommend a 1200 pixel width for all images? One would assume the largest image for each unit’s placement would be sufficient. But the larger size is likely for optimizing the full screen image view (think photo and video viewer).

It’s also odd that Facebook features square images and videos for all placements, but then they recommend a 4:3 aspect ratio for photos and 16:9 for videos. The 16:9 makes sense for videos (it’s standard for viewing), but the photos recommendations is a bit odd.

Happy optimization!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • Blake Jamieson

    Super handy article Jon! Thanks!

  • http://www.socialmediamamma.com/ Gaynor Parke

    Thanks Jon no the ball as always ;-) This is such great info I’ll have to make an infographic and link to it if that’s ok with you

  • Scott Linklater

    Great to see they have simplified everything and made it nice and easy for advertisers! *rolls eyes*

  • Scott Linklater

    But thank you Jon for this handy reference card! Cheers!

  • Fred Teles

    Thank you. Very useful!!

  • Eran Malloch

    Hi Jon & thanks for this article. However, it doesn’t seem to work properly for me… I made a native (?) post to my page, including a 400×209 image, but it just shows up as the old style post, with text at the top, the small thumbnail below and to the left, and the link and info to the right of the thumbnail. See the uploaded screenshot.

    Did I miss something?

    Or do I now have to create a link post ad in FB to get it to show up with the full sized image and the link & page details below it?

    BTW, for what it’s worth, I got it to work on Fri just gone by, but I don’t remember whether I did something different or not?

    Thanks very much in advance.

  • Eran Malloch

    Grrrr…. dang facebook! OK, so a simple page refresh and now the correct new format post is showing! Is it just me Jon or is facebook trying to send us all mental with inconsistencies? :-) Is this your experience using these new image dimensions, etc?

  • http://antoniocalero.com/ Antonio Calero

    This is soooo useful and handy. Most times I run the same 3 or 4 ad types, so when I need to do one of the others I never remember what is the optimum size. Thanks for putting this info together!

  • LDL

    Very useful, no need to flip through facebook help page anymore. Thanks,

  • Kristian Granov

    I’m just now making a mobile ad in power editor and I get this:”Recommended Size: 600 x 225 pixels”. Pretty confused about this to be honest…

    • http://jonloomer.com/blog Jon Loomer

      That’s for a domain ad or a Page Like ad, not a link share.

      • Guest

        Thanks – I’m sure you’re right but I was putting together and ad for my facebook-company page (targeted at the mobile newsfeed)

      • Kristian Granov

        Thanks, but I wasn’t putting together a Page Like ad or domain ad. At least I don’t think so…

  • Karsten Elmer

    Thanks for sharing, but I’m getting confused. I read another of your blog posts, where you tell us to keep a 1.91:1 ratio in all images – “This is the main thing you need to know. The width of your image needs to be 1.91 times the height. When this is the case, it will scale nicely across Desktop News Feed, Mobile and Sidebar.” But is this only the case when promoting a link post or an offer? Sorry for my apparent ignorance, but it’s difficult to keep up… :)

    • http://jonloomer.com/blog Jon Loomer

      That was specifically regarding links, Karsten. And it’s actually not 100% accurate since 100×72 for the sidebar isn’t 1.91:1. Facebook resizes for the sidebar unless you make an image specifically for that placement.

      • Karsten Elmer

        Ah yes, got it. Thanks a lot for your response.

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