This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more.
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn More
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
Subscribe
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click here
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
Subscribe
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
Subscribe
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
Subscribe
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen NowFeel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.
