A placement is a location where your ad is shown. Examples include Facebook’s mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more.
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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