How to Change the Budget of a Facebook Promoted Post

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Little known secret alert!! Watch the video or read below for more info…

One of my favorite Facebook marketing tools is the Promoted Post. I can set up a campaign easily without leaving my Page, it doesn’t cost much to make a significant impact and the content is promoted within News Feeds and mobile devices instead of on the sidebar.

On the surface, though, Promoted Posts appear to be limited. Here are a few of the rules you may be aware of:

  • Only posts under three days old are eligible for promotion
  • Only specific budget options are given
  • Once you set a budget, it can’t be changed from your Page

Guess what? I’m going to tell you how to get around these restrictions.

The Little Known Secret


Here’s the thing that you need to understand: Facebook Promoted Posts are nothing more than glorified Page Post Ads. Facebook simply streamlines the process, taking away some of the options and controls in the process, to make advertising easier.

But you could completely recreate everything you did by creating a Promoted Post from within Power Editor (you can’t create a News Feed or Mobile ad within the Facebook Ad Manager). And once you’ve created the Promoted Post, you can edit the ad as you would any other ad within your Facebook Ad Manager.

The Promoted Post


So let’s take a look at a Promoted Post that I created:

facebook promoted post 1 How to Change the Budget of a Facebook Promoted Post

As you can see, I’ve already started promotion for $15, and I am only allowed to change the amount to $10. My other option would be to pause or stop the campaign when it hits an amount I prefer.

But what if the promotion does really well? How do I raise the budget to $22 or even extend the promotion beyond the three-day window?

The Solution


Like I said, this is just a glorified Page Post Ad. So go into your Facebook Ad Manager, and you’ll find this campaign…

facebook promoted post 2 How to Change the Budget of a Facebook Promoted Post

All you have to do is edit the budget like you would any other ad. You can even change the date to go beyond the three-day limit of promotion.

Once you go back to your Page, you’ll notice that the budget is reflected accordingly:

facebook promoted post 3 How to Change the Budget of a Facebook Promoted Post

Pretty cool, right? The thing is, you could do all kinds of editing of this ad now if you really wanted to get messy. You could change the targeting, too. It’s just any other ad!

I hope you find this tip useful! Did you know that you could edit a Promoted Post after it’s been created?

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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  • http://www.facebook.com/farid.jalal Farid Jalal

    I’m allowed to make all the changes as suggested above but get the following error message when I click on Save :

    This Promotion Can’t Be Edited — This can’t be edited because you promoted it from your Page. Find the post on your Page to pause or delete it, or to change your budget.

    Please help?

    • http://jonloomer.com/blog Jon Loomer

      Farid — Entirely possible that Facebook has since taken this away. The alternative is duplicating the ad in Power Editor.

  • http://twitter.com/sierratierra Lisa Kalner Williams

    Jon — in the screenshot, does the 3-6k reach offered by the $10 option include your existing 995 people already reached with the post?

    • http://jonloomer.com/blog Jon Loomer

      Good question, Lisa! Paid reach is in addition to normal reach. That could mean reaching a fan naturally and with the promotion. It’s one reason why you should wait a few hours before promoting a post!

  • Yolanda

    Hello Jon – I Have 300k followers on my page, my first option is $300 on the drop down menu, can i edit it too and set the budget to $5, $10, $15, $20 or $50?? Thanks!

    • http://jonloomer.com/blog Jon Loomer

      Have you tried selecting $300 and then going into the Ad Manager to edit the budget there?

  • Matt

    Thanks for that, saved my life!!!

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