The campaign is the foundation of your ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve.
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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