Out With the Old, In With the Awesome

Loomer Family

I don’t typically get too personal on this blog, but I wanted to take this opportunity to reflect on a year of challenges, and thank you for being a big part of why it was still great. It’s been quite a year in the Loomer house. Life-changing. It was a year of beginnings, ends, rebirth […]

The Purpose of the Facebook Ticker: It Now Makes Sense

Facebook Page and Ticker

I don’t know why it took me this long to realize it. I’ve always liked the Ticker. I always thought it had value because it surfaced small nuggets we wouldn’t otherwise see. But for whatever reason, I finally figured out the true purpose of the Facebook Ticker. It was so obvious. The Ticker’s only purpose […]

Why Timeline is Good for Your Facebook Privacy

Facebook Privacy

You’re going to call me crazy, but I’m just gonna say it: Timeline is good for your Facebook privacy. I know, I know. Everything you read and hear says the complete opposite. But before you rip me to pieces, hear me out… Up until now, you’ve been ignorant about your Facebook privacy. Okay, maybe not […]

Hover Over My Name: New Hoax Spin Added to Viral Facebook Status

Hover over my name, Uncheck comments and Likes - Facebook

Hover Over My Name… Just when I think this one will die, it comes back even stronger. Please, don’t fall for it and pass it on!

The Integrated Digital Strategy for a Vacation Rental

OurSummitCountyCondo.com

Eric and Emily Holterman came to be with a problem: They had recently purchased a 1,008 square foot condo in the mountains of Silverthorne, Colorado, and they wanted to promote its availability as a rental. I love finding solutions to problems, and this was a fun one. I did the following for them: Created a […]

Six (Almost Free and) Free Digital Marketing Steps Essential to Your Business

Google Places Search Result

I hate excuses. Far too often, small business owners tell me that they don’t have the time or money to get digital. The thing is, many of the steps they can take cost nothing or close to nothing to execute. There is no excuse. If you don’t take these steps, you are leaving money on […]

How Restaurants Can Benefit From Facebook

Facebook Checkin

We’ve already established that if you’re a business owner, your brand needs to be on Facebook. There are very few exceptions to this rule. Make no mistake, however, certain industries can benefit more than others. There is no industry with more Facebook marketing opportunities than the food industry. It is a perfect fit. That’s why […]

Free Facebook Marketing eBook is Available!

As many of you already know, I’ve been working on a Facebook marketing eBook for the past month or so. It’s based largely on the content from this site, but focused in one area and neatly packaged. There are also three worksheets at the end of it that will help you as you think through […]

How to Get a Free $25 Facebook Ad Coupon

Free $25 Facebook Ad Coupon

If you’re like me, you understand the enormous value of Facebook ads. You understand that, if done right, a mere $25 investment could result in as many as 200 new fans (sometimes more, sometimes less). But if you’re like me, you’re also cheap. I know that Facebook gives away advertising vouchers. You just need to […]

How to Control Who Sees Your Facebook Likes

Facebook Likes from Timeline

While anyone who copies and pastes a Facebook update about hovering over your name to uncheck comments and likes qualiifies as misinformed, it’s clear there remains momentum behind an underlying sentiment. I’ve written two posts about the phenomenon (this one and this one) that continue to get steady traffic. Will asking friends to uncheck comments […]

Website Facebook Subscribe Button is LIVE!

Mashable Facebook Subscribe

A few months ago, Facebook launched subscriptions, giving people the ability to follow the public posts of others without becoming a “friend.” Likewise, this presented an opportunity for public figures to allow people to follow them in a less corporate and official way than becoming a “fan” of a page. As soon as this feature […]

Bracing for Timeline

2007 Facebook Wall Post

I’ve had Facebook Timeline ever since it became available to “developers.” I updated my background image and also have found it useful when wanting to recall facts from the past. For example, my 10-year-old son just won the spelling bee for the second year in a row (kid’s a genius, right?), and I was wondering […]

How to Measure Facebook Ad Success

Facebook ad metrics

You know how to create a Facebook ad. Now let’s focus on how to measure Facebook ad success. While there are four different Facebook ad types and unlimited places you can drive people with your ads, this tutorial will focus entirely on driving new fans with a standard Facebook ad. Tracking Cost Per Click While […]

The Differences Between Sponsored Stories and Page Post Ads

Halls Facebook Ad

Facebook gives you four different ways to advertise to their users: Page Like Stories, Post Like Stories, Page Post Ads and Facebook Ads for Pages. The first two are variations of Sponsored Stories. The third and fourth fall under the standard “Facebook Ad” designation. We’ve already covered standard Facebook ads and how to be successful […]

Revisiting: Uncheck Comments and Likes

Facebook Copy and Paste

[Refresher: Six Steps to Controlling Your Facebook Privacy] More than two months ago, I wrote a post called Facebook Scare: Uncheck Comments and Likes that was in response to a copy and paste status update spreading across Facebook. Two months later, that post was my most popular piece of content yesterday. Traffic to it is […]