Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
How to Approach Meta Ads Targeting Now
Differences Between Custom Events and Custom Conversions
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Hidden Advantages of Custom Events to Meta Advertisers
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
How Advantage+ Audience Works
What is Advantage+ Audience? It’s the future of Meta ads targeting. Here’s how it works and how it’s different from what you’ve used so far.
Meta Ads Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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