Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…
Facebook Ad Dayparting: Schedule Specific Times and Days to Run
Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…
Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…
Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description
Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…
How to Target Facebook Users Based on Purchase Behavior
You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…