Formerly known as Automatic Placements. When you utilize Advantage+ Placements, Meta will automatically optimize which placements are used and when to get you the most results for your budget.
Advantage+ Shopping Campaign
Advantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can’t be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers.
Advertising Specifications
Facebook has advertising specifications that apply to copy (character count) and creative (dimensions, aspect ratio, format) by placement.
Aggregated Event Measurement
Aggregated Event Measurement is Meta’s protocol for handling tracking opt-outs from iOS devices. AEM initially required advertisers to configure and rank eight events and verify their website, but those requirements were removed in 2023. Aggregated Event Measurement still exists, but Meta handles it on the back-end to comply with Apple requirements on privacy.
App Activity Custom Audience
An app activity custom audience is an audience used for ad targeting of people who launched your app or took specific actions while using it.
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