App Activity Custom Audience

An app activity custom audience is an audience used for Facebook ad targeting of people who launched your app or game or took specific actions while using it.

Examples of audiences that you can create:

  • Anyone who opened the app
  • Most active users of your app (based on number of times a user has opened the app)
  • Users by purchase segment
  • Users by segment (based on actions, demographics, device information, and more)

Some related reading:

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