Split testing (or A/B testing) allows you to test changes in Facebook variables like ad creative, audience, or placement to determine which approach performs best.
Split Testing
Tailored Campaigns
Tailored Campaigns provide a streamlined approach to campaign creation, locking in defaults that can’t be customized (like optimization, bidding, and placements). One example is Tailored Leads Campaigns.
ThruPlays
The number of times your video was played for at least 15 seconds or to completion.
Video Engagement Custom Audience
You can create an audience of people who viewed your video on Facebook or Instagram and target or exclude this audience in ads.
View Attribution
View Attribution is one of the ways Meta gives credit to an ad for a conversion. The default Attribution Setting is 7-day click and 1-day view, meaning that conversions will be attributed for anyone who converted within 7 days of clicking or 1 day of viewing (without clicking) your ad.
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