Advantage Campaign Budget

Advantage Campaign Budget (formerly Campaign Budget Optimization) automatically manages your Facebook campaign budget across ad sets to get you the overall best results.

Advantage Custom Audience

When turned on, Meta has the ability to expand targeting beyond your selected custom audience. The location, age, gender, and exclusions that you input will continue to be used as hard constraints.

Advantage Detailed Targeting

When turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if that expansion is expected to lead to better results. Location, age, gender, and exclusions are hard constraints, and the expanded audience will continue to follow those rules.

Advantage Lookalike

When turned on, Meta can expand your audience if it believes you can get better results by doing so. That expansion will be achieved by increasing the percentage of your lookalike audience, using the original custom audience for training.

Advantage+ App Campaign

Advantage+ App Campaigns automate and streamline app install campaigns while using machine learning to deliver the best results. The advertiser will have fewer steps and customization options, putting more faith in the algorithm. Meta suggests use this when scaling your app installs is a primary objective.