Advantage Lookalike

When turned on, Meta can expand your audience if it believes you can get better results by doing so. That expansion will be achieved by increasing the percentage of your lookalike audience, using the original custom audience for training.

Advantage Lookalike is on by default for most objectives and cannot be turned off when optimizing for conversions or app events.

Read more here:

Advantage Targeting: How Meta Audience Expansion Products Work

View All Glossary Items