Advantage Detailed Targeting

Formerly Detailed Targeting Expansion. When turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if that expansion is expected to lead to better results. Location, age, gender, and exclusions are hard constraints, and the expanded audience will continue to follow those rules. On by default and cannot be turned off when optimizing for conversions or app events. Otherwise, advertisers have the option of turning this on when detailed targeting is provided.

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