Advantage+ Audience

Meta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader.

Advantage+ Catalog Ads

Previously known as Dynamic Ads. By providing a catalog of your products that includes details like product name, price, description, and image, Meta can dynamically show the right ad to the right person at the right time. This is far more efficient for e-commerce brands with hundreds or thousands of products, rather than creating individual ads for each product.

Advantage+ Creative

When turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get you the best results. Adjustments include text (swapping headline and description), image brightness, turning images into a video, applying a template, adding music for Stories, and more.

Advantage+ International Catalog Ads

Advantage+ International Catalog Ads are a variation of Advantage+ Catalog Ads for cases in which you’ve uploaded country and language feeds to your catalog. Meta will automatically show people relevant items from your catalog with the correct information for their country or language.