An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency. It allows advertisers to lock in a fixed cost for greater predictability.
ROAS Goal
When utilizing the Sales objective, “Maximize value of conversions,” and Highest Value bid type, you can set a ROAS Goal. Meta will then attempt to spend your budget with a focus on maintaining your desired ROAS.
Saved Audience
A saved audience allows a Facebook advertiser to save often-used targeting settings to easily use later.
Scaling
Scaling is the process of increasing your budget or focus to get more results from an effective campaign or ad set. Advertisers often speak of vertical scaling (increasing your budget) or horizontal scaling (increasing your targeting audience) to achieve these results.
Special Ad Category
There are legal restrictions related to targeting of people when running ads in the categories of Credit; Employment; Housing; or Social Issues, Elections, and Politics. Advertisers are required to select the appropriate Special Ad Category in the campaign when applicable, which will limit target options to keep their ad compliant.
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