Advantage+ Shopping Campaign

Advantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can’t be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers. Breakdowns exist that allow the advertiser to see results for both new and existing customers.

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