This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.
Get Started with Advantage+ Shopping Campaigns
How to Get Results Using Special Ad Categories
It can be a challenge to promote special ad categories because of the added restrictions on targeting. But it’s possible. Here’s how…
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
8 Reasons Your Ads Aren’t Converting
If your ads aren’t converting, there are eight primary reasons why. Don’t blame the algorithm. You control these things…
How to Sync Offline Events Using Conversions API
Do you have offline conversion events that need to be passed via the Conversions API? Here’s a simple way that uses Zapier and Google Sheets.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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