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The smartest Meta advertisers **stay in The Loop!**

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The Death of Facebook Interest Targeting: Shifting Budget Priorities

February 17, 2014 by Jon Loomer - 91 Comments

Facebook Interest Targeting

Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…

Filed Under: Meta Advertising

Tagged With: Targeting

Facebook Call-to-Action Buttons: Everything You Need to Know [Video]

February 12, 2014 by Jon Loomer - 22 Comments

Facebook Call-to-Action Buttons Video

Have you started to use Facebook’s new call-to-action buttons on organic posts and ads? Here’s what you need to know…

Filed Under: Marketing

Tagged With: Organic Facebook and Instagram

WCA Lookalike: Target Facebook Users Similar to Website Visitors

February 12, 2014 by Jon Loomer - 28 Comments

Facebook Website Custom Audience Lookalike

Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…

Filed Under: Meta Advertising

Tagged With: Targeting

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

February 11, 2014 by Jon Loomer - 286 Comments

Facebook Fraud Response

Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.

Filed Under: Meta Advertising

Tagged With: Meta Advertising - General

Facebook Call-to-Action Buttons: Create for Ads and Organic Posts

February 10, 2014 by Jon Loomer - 111 Comments

Facebook Call-to-Action Buttons

You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative

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