Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
How Much Should You Budget for Facebook Ads?
Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here’s a process to get it right.
Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description
Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…
New BIGGER Facebook Right Hand Column Ads: What You Need to Know
Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here…
Why Facebook Page Likes Still Matter
If you’ve been listening to the chatter lately, you may be convinced that Facebook page likes no longer matter. Or they matter less than they once did. Allow me to disagree. In my opinion, Facebook page likes still matter. In fact, they may matter more than they ever did before. The Argument The basis of… Read more »
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