Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
Should you use CPM or oCPM bidding when targeting Fans only with a Facebook promoted post? Take a look at the results from this experiment…
Why Our Obsession with Facebook Page Post Reach is All Wrong
The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…
An Experiment: Testing Facebook’s News Feed Filtering Algorithm
Marketers are reporting a drop in Organic Reach. Are brands being squeezed? I decided to put this theory to the test by documenting my own News Feed.
Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.