How Much Should You Budget for Facebook Ads?

Facebook Ads Budget

Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here’s a process to get it right.

Edit Facebook Ads: Link Thumbnail Image, Headline, Text, Description

How to Edit Facebook Ads: Link Thumbnail, Headline, Text and Description

Advertisers can edit the thumbnail image, headline, text and description of link ads — even dark or unpublished posts. Here’s how…

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New Bigger Facebook Sidebar Right Hand Column Ads

Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here…

Facebook Audience Insights: Learn About Those Connected to Your Business

Facebook Audience Insights

Facebook Audience Insights is a powerful tool to help businesses learn more about their fans and customers and apply that to improve ad targeting…

Why Facebook Page Likes Still Matter

Facebook Page Likes Still Matter

If you’ve been listening to the chatter lately, you may be convinced that Facebook page likes no longer matter. Or they matter less than they once did. Allow me to disagree. In my opinion, Facebook page likes still matter. In fact, they may matter more than they ever did before. Don’t listen to the naysayers. […]

How to Target Facebook Users Based on Purchase Behavior

Facebook Ads Purchase Behavior Targeting

You can target Facebook users with ads based on the things they buy away from Facebook. Sound crazy? It’s amazing. Here’s how…

How to Target Facebook Users Based on the Car They Drive

Facebook Power Editor Behavior Targeting Automobile

You can target Facebook users based on the car they drive, when they bought or leased it, whether they are in the market for a new car and more…

Core Audiences: How to Target Facebook Ads Using Behaviors

Facebook Advertising Behavioral Targeting

Advertisers can target Facebook users based on behaviors on and away from Facebook. Here’s how, complete with examples…

Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

How to Start a Podcast

In this episode, Jon walks through how to start a podcast. He discusses the foundation, types of equipment you’ll need, content, themes and resources.

Core Audiences: How to Target Facebook Ads Using More Demographics

Facebook Core Audiences More Demographics Targeting

Facebook now provides a goldmine of demographic targeting power thanks to the new Core Audiences feature. Here is everything you need to know…