Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
New Facebook Ads Placement: Marketplace
Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…
Facebook Ad Metrics Updates: Clarification and Removal
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…
Your Facebook Page Organic Reach is Dropping (But Not Really)
Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It’s all about how Facebook reports it. Here are the details…
Facebook Ads Guide: 55 Custom Audiences to Target People Ready to Act
Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started…