Facebook marketers can now target their organic posts to fans with particular interests. Here’s how to determine the best interests to target…
How Brands Can Maximize Facebook Organic Post Targeting by Interest
The Ideal Naming Convention for Facebook Advertising Campaigns
The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention…
Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
Are you using Facebook’s custom ad reports? It’s an awesome tool, and here’s your checklist to help you start mastering it today…
Facebook Remarketing: 8 Effective Website Custom Audience Strategies
Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.
Facebook Ads Reporting: Not All Website Clicks Are Created Equal
What is the quality of website traffic you’re driving when targeting fans, website visitors, lookalikes and interests? This experiment investigates…
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