When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
Entrepreneurs: Stop Wasting Time on Misfits
Most entrepreneurs struggle with trying to be everything for everybody, wasting their time on misfits — people who are a bad fit for their business…
How to Create Conditional Answers for Facebook Lead Ad Forms
You can now create conditional answers for Facebook lead ad forms to collect information specific to answers previously given on the form. Here’s how…
This is Why I’m an Entrepreneur
The reason I’m an entrepreneur can be traced back to our oldest son’s cancer diagnosis 13 years ago. This is my story about why I’m an entrepreneur…
Facebook Ad Conversion Attribution: What You Need to Know
How Facebook reports conversions is often misunderstood. Here’s a breakdown of click and view conversion attribution windows and which ad get credit…
