Setting a Facebook ads budget may be the most important step of the planning process, though most screw it up. Here’s a process to get it right.
If you’ve been listening to the chatter lately, you may be convinced that Facebook page likes no longer matter. Or they matter less than they once did. Allow me to disagree. In my opinion, Facebook page likes still matter. In fact, they may matter more than they ever did before. Don’t listen to the naysayers. […]