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The smartest Meta advertisers **stay in The Loop!**

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Value Rules: A Deep Dive

May 26, 2025 by Jon Loomer - 5 Comments

Value Rules

Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.

Filed Under: Meta Advertising

Tagged With: Account Settings, Delivery and Optimization, Targeting

Meta’s Breakdown Effect: What Advertisers Need to Know

May 19, 2025 by Jon Loomer - 3 Comments

Breakdown Effect

Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.

Filed Under: Meta Advertising

Tagged With: Delivery and Optimization

16 Ways to Improve Lead Quality

May 12, 2025 by Jon Loomer - No Comments

Improve Lead Quality

Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.

Filed Under: Meta Advertising

Tagged With: Ad Copy and Creative, Meta Advertising - General

Does Meta’s Advantage+ Campaign Setup Impact Targeting Control?

May 5, 2025 by Jon Loomer - 2 Comments

Advantage+ Campaign Setup Targeting

A breakdown of Meta’s Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.

Filed Under: Meta Advertising

Tagged With: Targeting

13 Foundational Lessons on Meta Advertising

April 28, 2025 by Jon Loomer - No Comments

Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.

Filed Under: Meta Advertising

Tagged With: Attribution, Delivery and Optimization, Meta Advertising - General, Targeting

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For Advanced Facebook Marketers
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