How to View the Comments on a Dark or Unpublished Facebook Post

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how to view comments on unpublished posts How to View the Comments on a Dark or Unpublished Facebook Post

Facebook advertisers far and wide have found enormous success creating dark (or unpublished) posts. It’s a terrific way to optimize and create ad variations that reach the News Feeds of your target audience.

But these same advertisers repeatedly ask the same question: How do you check the comments on these posts?

You see, unpublished posts are just that — they aren’t published to your Facebook Page. So monitoring these posts can be a challenge without a bit of creativity.

The Solution

Select “Manage Pages” from the top left drop-down within Power Editor.

facebook power editor manage pages How to View the Comments on a Dark or Unpublished Facebook Post

After selecting your Page on the left, you will then see all of the corresponding recent and unpublished posts within a list. Highlight the post in question.

Then click “View Post.”

dark unpublished facebook post view comments How to View the Comments on a Dark or Unpublished Facebook Post

This will open the post’s permalink, which will allow you to view all activity on that post.

The Admin Panel

One issue with this method is that Facebook will only display the most recent posts within the Manage Pages area of Facebook. So your post will eventually fall off that list.

However, keep in mind that any time users comment on your unpublished post, you will receive a notification as you would for a published post in your Admin Panel.

facebook admin panel How to View the Comments on a Dark or Unpublished Facebook Post

You may want to click that alert to access the dedicated page for that post to bookmark it for later.

Ads Manager Preview

Note that there is another way to do this from the Ads Manager, though it only works for photos, videos and text updates (not link shares).

Click the ad while in Ads Manager. That will bring up a dialog that reads: “Linkable Area. Users who click this area will link to the destination specified by this ad. preview.”

facebook ads manager preview How to View the Comments on a Dark or Unpublished Facebook Post

Click the “preview” link. That will bring up the dedicated page for that post.

Unfortunately, it only opens the link you’re promoting (not the post permalink) for link shares.

Still having issues? Watch the video at the top of this post!

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

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