How closely did you pay attention? Prove what you know by taking the 10-question quiz below…
How should advertisers generally treat age and gender targeting today?
Why might Meta spend a disproportionate amount of budget on older age groups when optimizing for leads?
What event is identified as the beginning of the end of advertiser targeting control?
When you set age or gender in an ad set with Advantage+ Audience on by default, how does Meta treat those selections?
Why does the course argue that general remarketing is no longer necessary?
If Meta is spending too much budget on low-quality demographic groups, what is often the best solution?
What is the most important shift advertisers should make with modern targeting?
How should advertisers generally treat detailed targeting (interests and behaviors) today?
What major change occurred with location targeting?
What is the recommended solution when Meta is exploiting cheap, low-quality results from certain demographics?
Power Hitters Club
What You Learned Today Could Change Tomorrow
I’ve been covering Meta ads since 2011. If there’s one constant, it’s that nothing stays the same. The targeting rules in this course are accurate now, but Meta is always evolving — and the advertisers who fall behind are the ones who stop paying attention. Inside Power Hitters Club – Elite, I host weekly strategy sessions, maintain living Ad Briefs that I update as the platform changes, and run a private community where hundreds of advanced advertisers share what’s working right now. It’s how I stay current, and it’s how my members do, too.
