Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
Why Are Meta Ad Prices Dropping?
Do Not Touch a Facebook Ad That’s Working
You know the risk. You desperately want to make that change, but don’t do it. Do not touch an ad that’s working. It’s too big of a gamble.
The Inherent Problem with the Meta Verified Subscription Product
There is a huge potential problem with Meta Verified that no one is talking about that is related to tying verification to a subscription.
Meta Verified Subscription Test Begins
Meta Verified subscription is rolling out to New Zealand and Australia. Here’s what that means and what you should know…
How to Use ChatGPT to Generate a Facebook Ads Strategy
The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The… Read more »
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
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Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Jon Loomer
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The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
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Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
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Cornerstone Advertising Tips
Jon Loomer
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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