Before you take on that Meta ads client, make sure they set you up for success. There are six important priorities to consider.
6 Priorities When Picking a Meta Ads Client
4 Most Important Factors That Impact Meta Ads Performance
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
Embrace Change
Meta advertising is changing fast. While it’s easy to resist, consider the changes we’ve seen in the past 10+ years related to the platform.
How Meta Ads Agencies Provide Value Now
Does streamlining of campaign creation mean the eventual demise of Meta ads agencies? No. But the focus of responsibilities will evolve…
What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising
Meta is reportedly considering an ad-free paid subscription for Facebook and Instagram in the EU. Here’s why and what that could mean…
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
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Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
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The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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