Landing Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad.
Landing Page View
Lifetime Budget
Advertisers have the option of setting a daily or lifetime budget. A lifetime budget lets you set a spending limit for the lifetime of an ad set. Meta will attempt to evenly spread the amount you spend across the dates that you’ve selected.
Link Click
The link click metric measures all clicks on links that drive users to properties on and off of Facebook.
Outbound Clicks
Outbound clicks measure the number of clicks on ads that take people to properties away from Facebook.
Page Engagement
The total number of actions users took on your Facebook Page and posts that were attributed to your ads. Page engagement can include liking your Page, reacting to a post, checking in to your location, clicking a link, and more.
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