CPM measures the cost per 1,000 impressions. It’s a good metric to evaluate competition level and costs to reach your audience.
CPM
Custom Metric
Advertisers can create custom metrics that combine existing metrics with a mathematical formula. That formula can be based on Meta’s current ads metrics, standard events, custom events, and custom conversions.
Estimated Audience Size
Estimated Audience Size estimates how many Accounts Center Accounts (previously defined as users) are eligible for targeting given the settings in your ad set.
Event Responses
The number of people who responded ‘Interested’ or ‘Going’ to your Facebook event and credited to your ads.
Impressions
Impressions are the number of times your ads were displayed to your target audience. Impressions aren’t counted if it is detected they came from bots.
PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereDaily Advertising Tips
Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
