Post engagements include all of the actions that people took on your Facebook ad post. Examples include: Post Shares Post Reactions Post Saves Post Comment Page Likes Post Interactions 3-Seconds Video Plays Photo Views Link Clicks
Reach
Reach measures the number of Accounts Center Accounts (formerly users) that saw your ads at least once. You can have one account reached with multiple impressions.
ThruPlays
The number of times your video was played for at least 15 seconds or to completion.
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