Estimated Audience Size

Estimated Audience Size estimates how many Accounts Center Accounts (previously defined as users) are eligible for targeting given the settings in your ad set. These estimates update in real-time are and are impacted by factors like:

  • Targeting
  • Placements
  • Number of accounts shown ads during the past 30 days
  • Content that accounts interact with across Meta family of apps
  • Demographics

The number of accounts you end up reaching depends on your budget and performance.

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Estimated Audience Size

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