Link Click

The link click metric measures all clicks on links that drive users to properties on and off of Facebook.

Examples include:

  • Clicks on link thumbnail images or CTA buttons
  • Clicks on URL description in the text description of an ad
  • Clicks that open a Facebook lead form, instant experience, collection, or other full-screen experience
  • Clicks on links to websites and app stores from ads in the news feed

Some related reading:

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