The total number of actions users took on your Facebook Page and posts that were attributed to your ads. Page engagement can include liking your Page, reacting to a post, checking in to your location, clicking a link, and more.
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn More
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
Subscribe
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click here
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
Subscribe
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
Subscribe
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
Subscribe
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
Listen NowFeel like you're always one step behind? Subscribe to Jon's blog for regular Meta advertising tutorials, news, and case studies.
