In this episode, the following topics are covered:
1. Auto-Play Ads
2. Reach vs. Engagement
3. "Donate Now" Button
4. Facebook Ad Terms Glossary
5. Happy Holidays!
6. Q&A
Mentioned or Relevant Links:
Auto-Play Video Ads:
- Facebook’s announcement about auto-play video ads
- Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them
On Reach and Metrics:
- EdgeRank Checker Study of Reach Since December 2nd
- News Feed Algorithm Change: No More Memes or Asking for Likes
- An Experiment: Testing Facebook’s News Feed Filtering Algorithm
- How to Maximize Organic Reach in the Facebook News Feed
- Why Our Obsession with Facebook Page Post Reach is All Wrong
- AgoraPulse Barometer for Benchmarking Stats
“Donate Now” Button:
My Stuff:
- Facebook Ads Glossary: Reference of All Important Terms [Infographic]
- One-on-One Facebook Marketing Coaching
- Facebook Insights Training Course
- Social Media Pubcast on iTunes
Some Tools (not mentioned elsewhere):
- Giving Thanks: 37 Best and Most Powerful Marketing Tools
- vCita Plugin for Consultant Scheduling
- Epik WordPress Theme for Genesis Framework
Scheduling and Reposting Content:
Facebook Ads:
- An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads?
- FBX: Free Trial of Facebook Retargeting with PerfectAudience
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