I love it when I get asked questions like the one I received this week. It opens up philosophical discussions and also allows me to explain exactly what I do.
Here’s this week’s question from Brad Terry:
Hey Jon, do you have any general guidelines for re-posting? I use Facebook for my photography business and would like to occasionally re-post photos to my timeline. I don’t want to seem too “aggressive” or appear desperate for attention(though I am).
I absolutely think you should repost old content. I benefit from it. But you need to do so strategically.
To understand why it is beneficial to repost old content, I’ve got to hammer home an old point. Only half of your Fans are on Facebook every day, and those 50% are only there for 30-60 minutes. EdgeRank or not, the math isn’t in favor of many seeing your post.
So you could reshare an old post and expect to reachReach measures the number of Accounts Center accounts (formerly users) that saw your ads at least once. You can have one account reached with multiple impressions. More a completely different audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More the second time around, especially if you choose a different time of day. That doesn’t mean you should post the same thing multiple times in a 24-hour period though.
Here’s what I recommend you and Brad do:
- Make a list of your evergreen content
- Get to know your Fans — where they are from and when they interact
- Schedule your evergreen content during pre-designated, off-times
- Reshare that content freshly and uniquely
- Use a tool like PostPlanner to bulk schedule your posts
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