During the past week, I ran Facebook advertising and focused entirely on Page Post Ads that targeted current fans. Here are the results and why you should try them, too.
Why You Should Use Facebook Page Post Ads
Facebook Ads Costs Up, Performance Down [Infographic]
According to a recent TBG Digital Facebook report, Facebook advertising costs are rising while performance is dropping in the US.
Take a Tour of Facebook Premium Ads [Infographic]
Facebook is now allowing marketers to take a tour of Facebook Premium, the new advertising unit. You can take a tour with the Facebook demo.
Everything You Need to Know About Facebook Ads
Everything about Facebook ads in one place: What they are and why they are valuable, how to run a campaign, and how to get free ads.
The Value of Facebook Ads
The value of Facebook ads comes in jumpstarting your brand, targeting your ideal customer, getting them cheaply or for free, and much more.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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